I typically come in when things are in motion — when there’s a product, a team, maybe even traction, but the commercial / brand / marketing side needs a boost.  

Taking something complex and making it make sense to the team, to customers, to investors, and most importantly, making sure that it translates into revenue or enter the US market.

I work with leadership teams to translate product into commercial performance, driving investor confidence or a GTM blue print. I excel at narrative architecture and translating complexity into accessible brand and buyer language. Specialized in companies entering the U.S market and tech / start up companies targeting enterprise.

I’ve spent 15+ years working across retail, e-commerce, and tech across Europe and the U.S. I've worked within the H&M Group across tech procurement and digital strategy, and held digital, marketing and ecommerce roles across fashion from luxury to high street: LUISAVIAROMA, & Other Stories, Nomination Italy, and H&M.

2019 - 2024 I went into tech, at Bambuser, as part of the founding team as the Chief Commercial Officer, scaling the business to $15.5M ARR in under three years and raising $150M as we launched video commerce on the international retail tech scene. Winning the LVHM innovation Award in 2021

Most recently I've worked with global sound tracking platform Epidemic Sound, Canadian best selling hosiery brand and textile innovation pioneer Sheertex and Japan's leading EGC ( Employee Generated Content ) Platform Vanish Standard.

I'm based in NYC, fluent in English, Italian and Swedish  - and always open to chat!